Schenkeveld The Movie - Part one
Communications
In November, it was time to record Schenkeveld's first brandstory. What is a brand story and why do we invest in it? With a brand story you show what your organisation stands for and through beautiful images and a personal story you show who the people behind Schenkeveld are.
The kick-off was taken by Leon van der Zalm. For the brand stories, we use our core values. Leon's story relates to the core value of growing, because everything that gets attention grows. Still working as a student, Leon stood out at Schenkeveld. Hard and hard work but also a lot of fun. In the film, we go back in time, Guy Schenkeveld plays Leon in his schoolboy days. Berry Baruch, Cultivation Manager, and Michel van Adrichem, Site Manager Zijtwende, also play roles in the film.
In the film, we show what growing up can mean for you at Schenkeveld. Leon has grown from student to crop specialist. Because Schenkeveld is a growing company, we are constantly looking for employees with the ambition to grow with us. We show that the circle is complete when someone grows within our organisation. Will Cas as a student also grow within Schenkeveld...? Who knows!
To kick off our brand story, Leon was featured in KAS Magazine with an extensive interview. See our previous blog. He talks about why we should be proud of this sector and why working in horticulture anno 2020 is not at all something to be ashamed of. He challenges young people to also come and work in the sector and achieve success.
The brand story was launched on our social media channels in November and has already been viewed 12,000 times! We have received so many cool and positive comments. Compliments to everyone who worked on the brandstory with great enthusiasm! Have you already seen the brandstory? Then check it out quickly!
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