New look, familiar strength

Schenkeveld and Harting Holland look slightly different. And that is no coincidence. We have renewed our house style. Not just for form's sake, but because it was time for a breath of fresh air. A look that suits who we are today: one of the top five companies in the horticultural sector. We should be visibly proud of that, shouldn't we?

Schenkeveld and Harting Holland's moves prompted the development of a new corporate identity that reflects both organisations. From two strong brands, we are now moving to one recognisable look and feel.

We have given Schenkeveld's logo a familiar but fresh upgrade. Renewing a logo once in a while is smart. It keeps us visible, modern and recognisable for our partners and employees. At the same time, we transformed Harting Holland's logo. We kept the familiar dark blue of Harting Holland while introducing a fresh, green colour that symbolises growth, innovation and our shared future. The changes to our corporate identity show what we stand for and where we want to go. It does not mean that we are abandoning the past, but that we are moving with the times.

Our new corporate identity is:
✅ A unity of the Schenkeveld and Harting Holland logos.
✅ Refreshing & innovative: with more colour, tighter lines and a new written font.
✅ More sustainable & chic: our look better matches our vision of the future and core values.
✅ A logo with history: once designed to celebrate Schenkeveld's 75th anniversary, but now in a revamped context.
✅ More online power: with a completely revamped website, ready for the future.

Check out Harting Holland's new update at www.hartingholland.nl